Two years of Instilled in Hexham — and a portfolio that speaks for itself
This month marks the second anniversary of Instilled opening its Hexham base, and the Northumberland-born creative agency is celebrating with a client list that is rooted firmly in the North East.
Instilled is a two-person branding and web design agency with offices in both Macclesfield and Hexham. Creative Director Inness Mattinson — Hexham born and bred — heads up the Northumberland operation, bringing over 20 years of design experience to clients across the region. Two years in, the impact on the local business landscape is plain to see.
Since opening in Hexham in June 2024, Instilled has completed a string of projects for North East clients, spanning healthcare, heritage, manufacturing, hospitality, and the trades.
InSync Therapy, the Hexham-based physiotherapy and sports injury clinic, is one of many local clients. Instilled delivered a full brand refresh and website redevelopment for the clinic in late 2025, creating a modern identity that reflects the practice’s professionalism.
Further afield but still firmly in the region, The Land of Oak & Iron — heritage centre and community initiative near Blaydon received a new WordPress website in early 2025. Instilled consolidated multiple outdated sites into a single secure, easy-to-manage platform, helping the organisation better promote its events, café, and volunteer programme.
Up in Fourstones, fellow Tyne Valley business Frankham Fell Boarding Kennels was given a complete brand identity and new website in early 2026. Instilled created a versatile logo and visual system that reflects the family-run business’s Northumberland roots and positions it as the go-to choice for pet owners across the North East.
Instilled has built a strong track record in eCommerce, designing and developing online stores that are as practical to manage as they are polished to look at. For Bellingham-based green woodcraft artisan Max Sconyers III, they created a site that showcases traditional woodworking workshops and handcrafted products, supporting his WoodCraft Wellness Project across Northumberland. At the other end of the spectrum, Crystal & Son — a long-established North East supplier of bingo equipment — had their dated online store completely rebuilt into a modern, reliable platform, improving the experience for customers and administrators alike.
In Newcastle, Instilled has been working with Eye Specialists Newcastle — a new private eye clinic positioning itself as a premium, surgeon-led alternative to NHS waiting times and high-volume providers. Completed in early 2026, the project involved creating a full brand identity and website designed to project clinical authority and support both patient enquiries and professional referrals.
Other local branding and website projects have included MC Plumbing and Heating, Bath House Interiors, On The North Tyne, 4Charity Cards, Armstrong & Nichol, Unity Healthcare Solutions, as well as brand development work for Tynedale Hospice at Home
It adds up to a genuinely impressive two years where Instilled has quietly become one of the most productive small agencies in the North East.
Inness Mattinson and Sue Vervaet are the founders of Instilled
Inness Mattinson can be reached at the Hexham office on 01434 200438, or via instilled.co.uk.