Hexham-Based Marketing Consultant Brings in the Dough!

Hexham-based independent marketing consultant Jayne Andrews has been appointed by international bakery ingredients specialist Millbio to support the UK roll-out of its pioneering PANVIVO GPL1ve Bread Concentrate – an ingredient developed to help baking manufacturers buck declining bread sales – accelerated by the latest trends in GLP1 receptor agonists ( e.g. Wegovy, Ozempic) and concerns around ultra-processed foods. 

Millbio, founded in 1991 and headquartered in Trecate, Italy, is a leader in innovative, clean-label, natural bakery ingredients, developing functional solutions that enhance shelf-life, flavour and nutritional value for manufacturers worldwide. PANVIVO GPL1ve Bread Concentrate is a next-generation ingredient blend, developed with leading universities, that uses advanced fibres, sprouted cereal grains, pulse flours, enhanced protein sources and sourdoughs to support satiety and digestion.  

ex-Fentimans Director of Marketing, Andrews now operates independently as a marketing consultant and will lead trade marketing and PR strategy for Millbio, targeting industrial bakeries, foodservice operators and retailers with private label ranges in the UK. She will focus on building awareness, education and commercial adoption of PANVIVO GPL1ve, helping technical and commercial teams translate the GLP‑1 and functional bread story for buyers and NPD leads.

For marketing strategy support or more information on PANVIVO GPL1ve and its applications in bakery, foodservice or private label, businesses are invited to contact Jayne Andrews directly.